About us

Thomas Barrieau

Managing Partner, Sales Operations Practice

Sales Productivity Architects, LLC

Tom knows how to get the most out of a sales organization by empowering its members with the information, processes, and tools they need to sell effectively. Having enjoyed success in sales, sales engineering, field marketing, sales operations, and sales management, he now applies this cross-functional experience to build highly efficient sales teams, strategies, and processes that maximize revenue generation and profitability.

Leveraging a strong technical background and an understanding of sales based on 13 years selling for some of the high tech industry’s most prestigious firms, Tom has developed sales productivity strategies and sales enablement solutions now in use by thousands of sales professionals worldwide.  With a track record that includes consistent sales success and the capacity to produce double digit productivity gains among diverse sales teams, Tom knows what it takes to build scalable, sales growth architectures.

Tom has held field marketing positions at Apple Computer where he was on the ground floor of the digital video and Internet revolutions, senior sales positions at Compaq Computer where his team led the nation in growing their nascent workstation business, worldwide sales operations positions at HP where he led their sales productivity efforts, and an industry analyst position at International Data Corporation (IDC) where he published widely cited research on selling in a down economy and co-developed the IDC Sales Productivity Framework.  With the passion and drive of a sales person, he now brings this expertise to companies looking to achieve breakout growth through the implementation of strategic selling processes and best-in-class operational efficiency.

Learn more about Tom’s background on LinkedIn.